The Psychology of Free, and Its Power Over You

The Psychology of Free, and Its Power Over You

I was told in college, and in most ad agencies I’ve ever worked in, that two of the most powerful words available to any advertiser are FREE and NEW. Of course, over the years, the word free has been abused and perverted by advertising jargon and now comes in many forms, including: Free* (The … [Read more...]

How to Increase Sales: Learn from Those Who DO

How to Increase Sales: Learn from Those Who DO

Image Credit: Marketing Christian Books There are a ton of books about marketing, but many are written by people who don’t actually know HOW to DO what they are writing about and others are outdated before they’re even published. One sure way to cut through the fluff and get to the … [Read more...]

Are You Giving Instant Results? You Should, and Here’s Why.

A couple of weeks ago I was at the mall with my good friend Chris Ducker from Virtual Business Lifestyle. We had just finished an awesome weekend in LA at Blog World Expo and we were headed down to my hometown of San Diego when we decided to stop at a mall in Irvine to grab a bite to eat and … [Read more...]